How to build an audience of early readers and advocates

How to build an audience of early readers and advocates


No one wants to publish a book only to be greeted by the deafening silence caused by a lack of sales. We may not all end up in the New York Times bestseller list, but no one wants to end up with sweet nothing to show for our hard work. Read more for tips on how to build an audience of early readers who will spread the word about your book:


They key to it is to start marketing early – the earlier the better – in order to build an eager audience who are looking forward to downloading your book as soon as it’s finished. The only way to do that is to build an audience of early readers and advocates. Telling people that you are working on a novel in the early stages (after it is just a mere idea, but long before you have a finished first draft) will help you overcome any initial fear, where-as at the same time it will encourage you to keep going. The more who know about this book in progress, the less likely you will be to give up.


Here’s a few ways you can build the kind of audience you need to help you finish and publish your novel successfully:


  1. Tell people early on. Tell them on Facebook, Twitter, mention it in the footer of your emails; find any way possible to make people aware that you are writing “insert title here.”
  2. Create a website. If you already have a website as a writer then be sure to make a page for your new project. If not, then setting up a website is quick, easy, and usually free.
  3. Guest blogging. By writing regular blog posts, you will build up a body of interesting material focused around your passion and work as a writer. This then could result in you guest posting on another blog, one with more traffic and a larger audience. This serves to get your name out into the public domain and generate interest and supporters for your impending book launch.
  4. Be social. Some authors are constantly on Facebook. Others are more circumspect. So long as you are doing enough to engage on social media, both with interested potential readers (in a none sales way) and those who can review, promote and tell others about your great new book.
  5. Intrigue your audience. Once your book is close to being ready, get a section published live and in the wilds of the internet. Why not share a chapter of your book on your blog for free? This is a great way to entice them into wanting to buy your book. In doing so, you can judge the amount of interest surrounding your book and it can act as a means to receive feedback before it goes public.


Every creative profession that requires a heavy amount of time, skill and effort invested at one end, with unknown outcomes at the other, are scary to engage in. As a writer you have probably lost count of the number of hours you’ve spent working, thinking and editing your book. Invest more time, promoting it in advance of you publishing; you will receive greater dividends in the long run.


This was a guest post from Dominic Tarn, Communications Manager for Pastures Moo. Whether it’s in-progress or ready to sell, create your ebook promotions page: Follow us on Twitter: @Pasturesmoo.


(Image from here)

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