You’ve written your book. You’ve sent proofs back and received copies of the finished product. Where to next? Read tips for how to distribute self-published books below:
1. Set realistic distribution expectations
Like all writers, you would likely love to see your novel standing proudly on a bookseller’s shelf. Yet you’re in competition not just with other creative self-published sparks like yourself but with the thousands of other authors, published by traditional publishing houses.
It’s thus important to set realistic expectations about how much reach your distribution efforts will gain. Try to get speaking engagements at events, or exhibit at book fairs. Striking up relationships with potential readers is a useful way not only to build an audience but make lasting, mutually supportive writing connections.
2. Find willing book distributors
Find book distributors who are willing to either take books on consignment or add your book to their distribution list. Generally, smaller indie and secondhand book stores may be easier to approach than large chains who have established distribution networks.
Try to persuade a distributor to list your book in their catalog. This means that if there is any interest they can supply your book on commission. You could also donate a copy to your local library. Giveaways (in both print and digital formats) help to build awareness and give your book more places to drum up interest.
3. Invest in other book distribution formats and channels
In addition to print, publish your book as an eBook. Some indie authors manage to land traditional publishing deals based solely on the success of their self-published eBooks.
Without distribution it doesn’t matter how good your writing is, which is why this step of the process is so important. Play around and find what works best for you.
Do you have any self-publishing distribution tips?